Actionable Decline Ratios — CIT vs MIT
CIT = customer-initiated
MIT = merchant-initiated ("-attempt-")
Excl: INSUFFICIENT_FUNDS, LOST/STOLEN, INVALID_CARD, EXPIRED
Methodology:
Denominator = all unique users who attempted payment with that method+type in each bucket, regardless of outcome.
Numerator = users with at least one actionable decline. Non-actionable reasons excluded from numerator only:
INSUFFICIENT_FUNDS, LOST_OR_STOLEN_CARD, INVALID_CARD_NUMBER, EXPIRED_CARD.
Revenue = sum of settled payment amounts. Amounts in minor units (cents) divided by 100.